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Step-by-Step AI Guide for Non-Tech Business Owners

A straightforward, no-jargon workbook showing how AI can truly benefit your business — and where it may not be useful.
The Dev Guys – Mumbai — Think deeply. Build simply. Ship fast.

Purpose of This Workbook

Modern business leaders face pressure to adopt AI strategies. Everyone seems to be experimenting with, buying, or promoting something AI-related. But many non-technical leaders are caught between extremes:
• Saying “yes” to every vendor or internal idea, hoping some of it will succeed.
• Saying “no” to everything because it feels risky or confusing.

It provides a third, smarter path — a clear, grounded way to find genuine AI opportunities.

Forget models and parameters — focus on how your business works. AI should serve your systems, not the other way around.

Using This Workbook Effectively

Work through this individually or with your leadership team. The purpose is reflection, not speed. By the end, you’ll have:
• A prioritised list of AI use cases linked to your business goals.
• Recognition of where AI adds no value — and that’s okay.
• A realistic, step-by-step project plan.

Use it for insight, not just as a template. A good roadmap fits on one slide and makes sense to your CFO.

AI planning is business thinking without the jargon.

Step 1 — Business First

Begin with Results, Not Technology

Most AI discussions begin with tools and tech questions like “Can we use ChatGPT here?” — that’s backward. Instead, begin with clear results that matter to your company.

Ask:
• What 3–5 business results truly matter this year?
• Which parts of the business feel overwhelmed or inefficient?
• Which processes are slowed by scattered information?

AI is valuable only when it moves key metrics — revenue, margins, time, or risk. Ideas without measurable outcomes belong in the experiment bucket.

Start here, and you’ll invest in leverage — not novelty.

Understand How Work Actually Happens

Understand the Flow Before Applying AI

Before deciding where AI fits, observe how work really flows — not how it’s described in meetings. Ask: “What happens from start to finish in this process?”.

Examples include:
• Lead comes in ? assigned ? follow-up ? quote ? revision ? close/lost.
• Support ticket ? triaged ? answered ? escalated ? resolved.
• Invoice generated ? sent ? reminded ? paid.

Each step has three parts: inputs, actions, outputs. AI adds value where inputs are messy, actions are repetitive, and outputs are predictable.

Rank and Select AI Use Cases

Assess Opportunities with a Clear Framework

Evaluate AI ideas using a simple impact vs effort grid.

Use a mental 2x2 chart — impact vs effort.
• Quick Wins — high impact, low effort.
• Reserve resources for strategic investments.
• Minor experiments — do only if supporting larger goals.
• Avoid for Now — low impact, high effort.

Always judge the safety of automation before scaling.

Your roadmap starts with safe, effective wins.

Balancing Systems and People

Get the Basics Right First

Without clean systems, AI will mirror your chaos. Check data completeness, process clarity, and alignment.

Human Oversight Builds Trust

Let AI assist, not replace, your team. Over time, increase automation responsibly.

The 3 Classic Mistakes

Avoid the Three AI Traps for Non-Tech Leaders

01. The Shiny Demo Trap — getting impressed by flashy demos with no purpose.
02. The Pilot Problem — learning without impact.
03. The Full Automation Fantasy — imagining instant department replacement.

Enterprise Automation Choose disciplined execution over hype.

Partnering with Vendors and Developers

Frame problems, don’t build algorithms. State outcomes clearly — e.g., “reduce response time 40%”. Share messy data and edge cases so tech partners understand reality. Clarify success early and plan stepwise rollouts.

Transparency about failures reveals true expertise.

Signs of a Strong AI Roadmap

How to Know Your AI Strategy Works

It’s simple, measurable, and owned.
Your team discusses workflows and outcomes, not hype.
Pilots have owners, success criteria, and CFO buy-in.

The Non-Tech Leader’s AI Roadmap Checklist

Before any project, confirm:
• What measurable result does it support?
• Is the process clearly documented in steps?
• Is the data complete enough for repetition?
• Who owns the human oversight?
• How will success be measured in 90 days?
• If it fails, what valuable lesson remains?

Final Thought

AI should make your business calmer, clearer, and more controlled — not noisier or chaotic. A real roadmap is a disciplined sequence of high-value projects that strengthen your best people. When AI becomes part of your workflow quietly, it stops being hype — it becomes infrastructure.

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